A free lesson for stylists 5+ years behind the chair
How to Find the One Specialty That Makes You the Most Requested Stylist in a Saturated Market
Your book is full. Just not with the work you love, or the work that pays the most. This free lesson walks you through the exact method I used to stand out from 25 stylists at my salon and build a waitlist in 90 days.
What's inside the lesson
The Specialist Method, in 4 steps
- 01
Read your local market honestly
Who actually lives near you, what kind of hair they have, and what they keep asking for.
- 02
Take stock of your strengths
What you're already great at — not what's trending, but what's actually yours.
- 03
Look at your current book
Sort the clients in your chair into Love, Fine, and Drain. The pattern in your Love group is who you want more of.
- 04
Find what shows up in all three
Put your market, your strengths, and your best clients side by side. Whatever shows up in all three is your specialty.
By the end, you'll have your specialty identified. It works even if you have a small following and no idea where to niche down.
From the coach
I went from about $50–60K to $100K a year after niching down as the brunette specialist my clients had never found. I became the top service provider in my salon, with over six figures in service sales. I've since trained 5 stylists, including my former assistant, who's now the top extension specialist at her salon.
Watch the free lesson
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